We've redesigned our logo to give our cases an even more streamlined look. The MagSafe ring on the back is already a strong graphic element – the new symbol integrates seamlessly into this overall design without creating unnecessary distractions. It's small, precise, and clearly constructed: the curves of the "R" follow a fixed radius, the dot reflects the line thickness, yet stands on its own. The result is a logo that is understated yet makes a statement – minimalist, balanced, and focused on the essentials.
The dot deliberately detaches itself from the letter. It is not attached, not merged, but stands alone – and therein lies its meaning. Individuality arises when one breaks away from the familiar and yet remains connected. The dot is part of the system, it follows the same proportions as the "R," and yet it goes its own way. This tension makes the logo unique: unity and differentiation at the same time.
This symbol reflects our attitude. We design cases that protect, but never create uniformity. Every detail is designed for precision, yet there is still room for individuality. The dot shows that individuality is not at odds with protection and function, but rather arises from them.
Over the next few months, the new logo will gradually appear on all Cybercases and packaging. Its placement will move from the side lettering to the new symbol on the back – cleaner, more minimalist, and more direct. The new design will thus be rolled out step by step.
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